Do you know about - Why Greeting Cards Are Still The Best selection To Give And Receive
Washington Sports Club! Again, for I know. Ready to share new things that are useful. You and your friends.A greeting card is an illustrated, folded card usually featuring a message of greeting or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent on 'non-occasions' to say 'hello' or 'thank you'. Greeting cards, usually packaged with an envelope, come in a range of styles, are manufactured and/or hand-made by hundreds of associates big and small.
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Cards are great to give and to receive. Children's eyes brighten, and wives and husbands feel a great warmth when a card is received for a special opportunity or just for fun. Running down to the angle shop or local gift shop to find that excellent card, you scan the racks for the card. You check your watch - time is running out, because you've waited till the last minute. You pick one up and the saying is too syrupy or the card has an inappropriate photo but excellent saying. You scratch your head, reasoning this isn't working, and then you observation the excellent card. You anticipate the verse inside, knowing it is going to be just what you wanted. You eagerly pick up the card. You just know it is the right one. Once opened, your expectation is dealt a heavy blow. There isn't anything in the card. It's blank! Now you've got to work over time trying to think of the standard words. usually you'll settle with something light and polite.
Cards are great to give and to receive. Children's eyes brighten, and wives and husbands feel a great warmth when a card is received for a special opportunity or just for fun. Running down to the angle shop or local gift shop to find that excellent card, you scan the racks for the card. You check your watch - time is running out, because you've waited till the last minute. You pick one up and the saying is too syrupy or the card has an inappropriate photo but excellent saying. You scratch your head, reasoning this isn't working, and then you observation the excellent card. You anticipate the verse inside, knowing it is going to be just what you wanted. You eagerly pick up the card. You just know it is the right one. Once opened, your expectation is dealt a heavy blow. There isn't anything in the card. It's blank! Now you've got to work over time trying to think of the standard words. usually you'll settle with something light and polite.
With a computer and computer crafting programs you can eliminate the rush, expectation and the disappointment. There are abundance of ready-made cards to choose from with graphics and verses. You can even change them nearby if you like. Also, you can crusade the Internet for sayings and clip-art from clip-art sites. You can personalize your own card in the privacy of your own home, with the waste of gas, long lines and over-paying for a card that "just isn't right."
Cardmakers say the Internet hasn't been a considerable force. "Despite what everyone expected in the beginning, e-cards haven't made that much difference," Miller said. "It's a very transient type of communication."
Her group says population tend to send e-greetings to acquaintances, but once they morph into true friends, "people seem to solidify that kind of relationship with paper cards."
As with other items, the bulk of card sales has shifted to mass-market merchandisers. That, in turn, has kept sales dollars flat as those stores increasingly discount products.
But cards are also growing into new venues. Bordow said Palm has found that its cards are carried by a range of nontraditional outlets: condition clubs, coffee shops, delis, veterinarians, sporting-goods stores and even car washes.
The greeting card business is fighting its way out of a long-term slump as card makers compete with deep discounts and a range of new competitors. Major card makers have been forced to begin selling reasonable lines in recent years as consumers began turning their backs on cards.
The price of cards has increased in part because of the higher costs of paper and labor. Also, greeting cards have come to be more intricate while the past few years, Albertson said. Things such as specialty papers and computer chips have been employed by many card makers to heighten sales.
In 1999 Hallmark released its Warm Wishes line of cards, which sells for 99 cents. American Greetings soon followed with similar prices. Still, according to Hallmark, the less-expensive cards are not the biggest sellers.
"We did widespread research to find out what customers wanted, and we found that while customers wanted low-priced cards to be an option, they did not want the other cards to disappear," said Rachel Bolton of Hallmark.
Hallmark and American Greetings - both associates sell 85 percent of the nation's greeting cards - recently launched advertising campaigns in newspapers and on television to lure customers to their retail stores.
Experts said most consumers don't value-shop while holidays such as Christmas, Valentine's Day and Mother's Day.
But price-conscious parents often find themselves shopping for more reasonable cards or development their own for children who attend any birthday parties a month. Software programs and plain construction paper often help parents save money on such materials.
Today, there are cards for nearly every relationship, occasion, ethnicity, age group, gender and l interest.
The addition Christmas card shop includes cards for bicycle enthusiasts, depicting Santa on a Harley, instead of a sleigh; dogs and cats with reindeer antlers to request for retrial to pet lovers; and even a meditating Santa for those who take a more holistic arrival to the holidays.
But the fastest-growing segment of the Christmas card shop are cards linked with Christmas but reflect cultural differences, such as cards for Ramadan, Hanukkah and Kwanzaa, said Marianne McDermott, menagerial vice president of the Washington-based Greeting Card Association
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