Mls in Atlanta? - Why Not Make it a Double?

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Can Atlanta hold an Mls franchise? That's the question that Arthur Blank has asked Dick Sullivan, a old Home Depot administrative who previously had been the Falcons' administrative Vice President of Marketing.

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Mr. Sullivan is on leave from that post to help Mr. Blank with some of his other special projects. One such task is a due diligence endeavor to scrutinize what it will take to bring the Mls to Atlanta.

Atlanta, on the surface, would seem to be a logical shop for expansion. The city is home to expert teams in American football, baseball, basketball, and hockey. Atlanta is home to tens of thousands of soccer players of all ages scattered across the Metro area playing in scores of youth and amateur leagues - production for a large and lucrative soccer literate population. Not too mention, at least anecdotally, soccer parents have money. So will Atlanta be able to capitalize on the biggest increase sport in the nation?

Let's first have a look at the Silverbacks, Atlanta's expert Usl team. The Backs are relatively well supported by the local Atlanta soccer scene. They have a gently evolving soccer definite stadium at Remax Greater Atlanta Stadium. By the time the fourth phase of construction is complete, the stadium will have 15,000 seats. About 10,000 shy of Mls's target, but still not a bad venue at all. But unless Mls and Usl adopt a promotion / relegation system, despite what the Us Open Cup teaches us, the Usl will all the time play second fiddle.

The real challenge in my view: the Atlanta sports fan.

Atlanta sports fans are a notoriously fickle bunch.

Whether it's the Falcons, the Braves, or the Hawks; unless they're winning, Atlanta's sports fans just don't seem to show up. The endeavor is too great - the hassle outweighs the benefit.

In defense of Atlanta sports fans, part of the challenge is the fact that the "city" is in fact a metro area spread over 28 counties. Arthur Blank knows that taking the time to find the right stadium location; a location that will supply sufficient convenience to make the trip worthwhile, is preponderant to success.

Put a club in Gwinnett, and you probably lose Cobb. Put it in Cobb and you most likely lose Gwinnett. Put it in whether and you probably lose all of the Southside. And the tradeoffs continue with just about every scenario.

So exactly what is the right mix? Can Atlanta hold an Mls franchise? I think the talk is not as easy as it seems.

I have a crazy idea. I know it's crazy and that I probably lose credibility based on my delusion; but...

Atlanta needs two teams. Yes, I said two teams. I told you it was crazy, but hear me out.

I see no fancy why a metro area that's approximately the size (in population) of Denmark, can't hold more than one expert football club. Two teams would not dilute Atlanta's soccer population and in fact, my hypothesis is that two teams would in fact advance fan commitment to their respective team! I have a law that one of the two keys to true spectator success for soccer in America, is more teams in closer nearnessy (the other is promotion and relegation...but that's a branch for another beer).

Stadiums, true Soccer definite Stadiums (Ssss), are meant to be intimate. Atlanta will not be supporting a Wembley or Stamford Bridge anytime soon, but a consolidate of Craven Cottages are in fact within reason! And without the benefit of a storied history, fan/player intimacy is a considerable ingredient for fostering the kind of fan hold and energy you find in football all over the world.

Two clubs in stadiums central to Northside vs. Southside or Eastside vs. Westside population centers could in fact see Atlanta playing host to the first true derby series in American soccer. I know Texas claims a derby between F.C. Dallas and Houston Dynamo - but come on, New York City and Washington D.C. Are closer than those two Texas giants.

My idea is auspicious sure. But not wholly beyond reality. London supports 13 football clubs; five of which are in the Premiership! Most true fans I know, the guys who woke up at 2:00Am to watch the National Team in Korea, would love to kit up with scarves and paint, and head out to hold Their team - a team with some local talent - with some home grown players who got picked up through Their local club systems, a team with players they might see on the weekend at a movie or at a bistro somewhere. Atlanta's sports fans - in fact most American sports fans, naturally haven't had way to this type of scenario.

Many Americans on the fringe, whose exposure to football is the occasional European Championship or World Cup match, just don't understand the climate - the commitment - the songs - the scarves - the standing - the unity - the fact that a hundred thousand population are at a match, to watch the match, with minimal distractions.

What many Americans may not realize is this same drama takes place every Saturday and Sunday in club leagues all over Europe, Africa, South America, and Asia.

Atlanta is missing this, and Atlantans are missing out on this. Now is the time to generate this climate in Atlanta. To destroy our communal apathy as sports fans...to generate true clubs with the kind of climate surrounding them that builds a deep fan base behind a true local team. Your team.

Get your scarves ready!

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