Friday, June 29, 2012

Cleveland's WKRK Radio 92.3 Changing to Sports "92.3 The Fan"

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On Twitter: @longisland495 Cleveland Rocks! Cleveland...Talks?! As was hinted a few weeks ago, there was talk that CBS Radio was planning on expanding their "WFAN Radio Network" into more cities. Now we know that they want to. Nathan Obral and the Ohio Media Watch website have done a superb job tracking this story as developments continue to come in. Here's "for the most part" the gist of the story: CBS Radio has expanded sports talk stations into several cities over the past few years. Dallas-105.3 The Fan KRLD-FM. Washington, DC-106.7 The Fan WJFK-FM. Baltimore 105.7 The Fan WJZ-FM. Detroit 97.1 The Ticket WXYT-FM. Boston-98.5 The Sports Hub WBZ-FM. Pittsburgh KDKA-FM 93.7 The Fan. There are plenty of others as well. The sports binge that CBS has been on is a result of their failure that was Free FM. Several of the ex-Free FMers changed to sports talkers after their Hot Talk era ended. There are similar developments where CBS is planning on putting an existing sports talker at 610 WIP-AM in Philadelphia to 94.1 where a Mainstream Rock station WYSP-FM is right now. In Cleveland, the story is that struggling Alternative Rock station WKRK "Radio 92.3" (once under the iconic K-Rock brand) is about to change formats to another "Fan" station. This one is serving as a double-edged sword. Not only does this reflect the growing trend of sports talkers on FM, but 2011 hasn't been a banner year for Alternative & Active Rock stations. Flips have occurred in Portland, San Francisco ...
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